What is CRO: Defining Conversion Rate Optimization through Basketball GIFs

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Interested in getting started with conversion rate optimization (CRO) and A/B testing on your website? Zach, an associate analyst here at Red Door, explains the basics to get you up and testing with a helping hand from his most trusted teaching aid: basketball GIFs. Watch this video and you'll be able to get your own conversion rate optimization program up and running – and dunking - in no time. Sources: GIFS: SB Nation: http://nbatitlechase.com/blog/wp-content/uploads/2014/06/spurs-ball-movement-perfection1.gif Giphy: http://giphy.com/gifs/nba-gerald-green-phoenix-suns-y3lkJIBes19ni http://giphy.com/gifs/blow-even-fAvEQlEUglbZS http://giphy.com/gifs/face-sbnation-kobe-Go30VSSpSm0c8 https://media.giphy.com/media/BlHXaR09n2AvK/giphy.gif 247 Sports: http://247sports.com/Image/4077038?View=Detailed PHOTOS: Ablazin Radio: http://ablazinradio.com/site/wp-content/uploads/2015/06/lebron-james-cavs.jpg Getty Images: http://www3.pictures.zimbio.com/gi/LeBron+James+Atlanta+Hawks+v+Miami+Heat+bnB9PHhvxdvl.jpg MUSIC: Bensound (Hip-Hop) http://www.bensound.com/royalty-free-music/track/groovy-hip-hop